What is a tachistoscope?

A tachistoscope is an instrument designed to show visual images of objects (like products, advertisements, logos, packages) for short or very short time periods. At the classic tachistoscope-test at a test studio the respondents see the motive within a projection apparatus three times (standard projection time very short/ short /1 second). After each projection recognized advertisement-elements are measured.

With the virtual tachistoscope-test we program a similar environment within an online-questionnaire. With the following demo-version you can experience our virtual tachistoscope with different projection timings yourself! This demonstration is only available as a German language version, but the productive tool is also available in other languages.